https://www.heyitsmadeline.com/blog daily 0.75 2024-02-15 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/8d0b5471-eb29-4a34-9aa9-448b359dba05/Andy_Kaufman.png Play - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/9ab91596-cee9-42a8-baec-fca4a80ae501/crop_James.png Play - Make it stand out James Brown 3000 sings, "Say it loud!" The crowd replies, "We're bot and proud!" https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/5eca7af9-3561-4cbe-a257-f26e18ebf335/crop_therapy.png Play - Make it stand out Therapy Bot is awfully mean. She ruins her client's self-esteem. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/c60be84c-68c5-4827-bf8a-7ab80df33577/Don_Knotts.png Play - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/4af8cc23-1274-48d1-b341-2b827bb18d15/John_Ritter.png Play - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/5b65734c-f2ca-441b-98f1-750dddc1139a/crop_valet.png Play - Make it stand out Valet Bot runs far and fast. He took the cars and kept the cash. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/309afb6f-d43f-41ae-9137-511cf55dc78f/crop_jebodiah.jpg Play - Make it stand out Jebodiah Tron tends to his crops. There's no place in war for Amish bots. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/0939a0f1-00cc-438a-9b11-8fc384d3baea/cropped_nanny.png Play - Make it stand out Robo Nanny loves her job lots. She has a taste for tater tots. https://www.heyitsmadeline.com/contact daily 0.75 2024-02-06 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/525d610d-8487-4cb7-8fac-c4af7a777f03/GoodsHeadshots-3947.jpg About - Madeline Matysiak // Creative Direction Media-agnostic creative leader and writer helping brands accelerate growth through cultural connection. Favorite projects include 2023/2024 creative content strategy for Wells Fargo and J.P. Morgan; Social rebrands for Coca-Cola and Diet Coke (2022 Gold Shorty Award for Best Paid Media); integrated brand campaigns for Principal Asset Management, and cross-channel creative development for The Home Depot. Her favorite pastimes include writing critically acclaimed songs and directing music videos with her husband. https://www.heyitsmadeline.com/work daily 1.0 2024-02-15 https://www.heyitsmadeline.com/work/peaks-kym3h monthly 0.5 2021-09-21 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1632193320707-17SPXU3GYQTAZS3VTL61/RTF_Screenshot.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1632237662237-L2CFLLEW6XBPJMLBIAQJ/wkd_tsq_cropped.gif Work - Coca-Cola - Online and IRL, we flooded Coca-Cola’s channels with sips of positivity from poets, artists and designers from around the world. But more importantly, we gave the soda company a new social purpose: to give everyone a refreshing break from the usual deluge of digital negativity. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1632238570756-ZYI38UKLQ1IPCUHP32N6/ko_proud_parents.gif Work - Coca-Cola - What started with #WorldKindnessDay activation grew into a kindness commitment. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1632241251951-XPSLMR0VMVUMLR0648JG/KO_BOR_GIF.gif Work - Coca-Cola - From creating one-of-a-kind uplift for fans to refocusing our media budget to spotlight Black-owned restaurants, we strived to make the internet a positive place to scroll. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/5df61d09-18c1-4945-9e21-57bdab7b17d2/grattitude.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/a2305bcc-6d0c-40ad-a632-b546571e9578/coca-cola_record.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/8d7e3018-0f1f-4ea0-90e7-f2028e80531e/endless.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/791ab891-a3b1-489b-8a0b-b5dd48353667/IMG_3834.JPG Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/e555d6bc-6c51-40d2-93f0-a45409b1d1a4/hands.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/04fb81e8-0138-44fe-b38f-9134e7eb4072/UGC_heart_eyes.jpg Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/160514cc-cde2-4e26-8737-eca31a944a17/comm.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/86f6fcd7-b399-49dd-8a70-bf791378271e/01_Intro.jpeg Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/f6bdebb0-171d-44b3-8d96-0e10b4580176/faces.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/d56f8ab0-bd4c-4ff6-8b23-fd84dbdbf5f0/Screen+Shot+2021-01-10+at+4.58.48+PM.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/7de00a72-919c-47f3-b6bb-7e599fd11654/kindness.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/02316d1a-4074-4e6c-bf26-7066defb8222/cheers.gif Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/b35d2a0d-509a-4fc0-92b6-b6e8e4bdbfcd/loveislove.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/bdbfc3e9-f744-407e-aae2-5e2a71d120fa/Screen+Shot+2021-01-18+at+12.23.50+PM.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/71c98d3c-9de9-466c-b190-25525b4e7f75/Screen%2BShot%2B2020-12-31%2Bat%2B11.49.43%2BAM.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/40eda5f7-b6cd-4d28-b442-dd5c1d949c90/fgf_nye_3.gif Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/b3ea257a-54ae-41fb-8377-467d3b4e7222/greggmike.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/d91b56ce-47d0-4089-a3a3-cc41b0e0d7f7/KO_Sustaining_BrandLove_Gratitude_IG.jpg Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/8de160b6-f048-41eb-993a-035f55f706f8/infinitelove.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/a8510a8b-8edc-4d09-9ba5-d9123eff2604/TWM_3.gif Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/e623ec4e-64e5-4237-8b2d-6314641f3b4f/itup2.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/0fe38932-048b-412f-9efa-883389e7672b/row5_middle.jpg Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/7177f511-2891-48ab-9960-1063af7f4e6c/if+you.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/ff2b9928-9eca-4cfa-81a2-7f2027772cfa/Fact_0_Intro_s.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/de95a32e-a5c0-4796-ac02-efe71104d445/makejoy.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/47679173-0218-466a-a620-422821c3468c/humanity_02.jpg Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/45917cba-acc0-4390-b28a-3e0412009ebb/love+breaks.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/895e5d32-c04d-41e9-8700-97d08b3911ac/KO_Sustaining_BrandLove_LessBusyMoreFizzy_IG.jpg Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/0a605a6f-fbe1-4e2c-85f4-bbd500777e18/refresh.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/b5622ef8-1020-4aff-94bb-cf7f35033d78/the_best_things_in_life.png Work - Coca-Cola https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/3c6a883c-5b4a-4212-aa2b-78c2d23c5f71/riseandshine.png Work - Coca-Cola https://www.heyitsmadeline.com/work/ninja monthly 0.5 2021-11-15 https://www.heyitsmadeline.com/work/wildlife-lzzys monthly 0.5 2021-09-21 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/dcd6c238-ac63-492b-8549-b1c94a83ace4/DKO_Tweets_2020_02.png Work - Diet Coke - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635944410519-3EVYELX3UFMP7RUES8ZL/youre_on_mute.jpeg Work - Diet Coke kinda thought this summer would be more sun less screen. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635882023903-UDVKCHO7RJ0OJPVXPAAT/bribe.gif Work - Diet Coke actual footage of me bribing my coworkers to cover my shift. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635944837776-AJCMHQ7X4IUTAFVCKR5D/monday.jpg Work - Diet Coke send diet coke. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635952002531-O3LZZPXLTWZPPS4YCSW7/to_do.gif Work - Diet Coke everyone: you can’t do it all me: hold my diet coke https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635951086704-37AI97GRCJXX9P53WA8T/opinions_lores.jpg Work - Diet Coke also accepting diet coke as payment. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635952093459-TJF9NQYVN9VQM6GA7RYK/DKO_HEADLINE_IG_LASTDKO_FINAL.jpg Work - Diet Coke out here taking cold diet coke for granted. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635952712880-USW4WO73UINS2V5G7ITD/plants_lores.jpg Work - Diet Coke if it’s not diet coke, house plants or sweat pants, i don’t want it. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635952174831-0MZB6Y94BHYYLS2TWM15/neighbors.gif Work - Diet Coke don’t mind if i do. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635956592579-T0S0AZEBV6NKEEZQGHCP/festival-bracelets.jpeg Work - Diet Coke if festival wristbands were honest https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635956257407-8KQBNZRNGZT8M1U2GKJL/DKO_BoostInside_Headline_YouCantHaveItAll_IG__f01.png Work - Diet Coke so that’s something i guess https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635958882465-O7ZEYH5P17W5IXO174D6/DKO_HEADLINES_VDAY_FINAL-05.jpg Work - Diet Coke literally just a diet coke https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1635959106804-J9JBTY2O637K48CF89Z7/champagne_dko.gif Work - Diet Coke rsvp’s immediately https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/946229b0-bff6-417f-a65f-3366dfd24e2b/tgif_it.gif Work - Diet Coke tgif it https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/2826e533-d80b-4395-9733-b1d12b092d24/the+proposal.jpg Work - Diet Coke tbh this is the only proposal i’d say yes to. https://www.heyitsmadeline.com/work/onelastsummer monthly 0.5 2021-10-18 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1634587903532-546BPBKS7OCLIRVTSR9G/Adventure_Buddy_GIF.gif Work - One Last Summer - Parallel to our friendship-focused YouTube series, we ran a cross-channel social campaign encouraging everyone to #ShareACoke with the stars of their story. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/deffac4b-6b42-49d4-b848-7df3e0cec0f6/selfies_every_second_GIF.gif Work - One Last Summer https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/dde5ae44-497b-4831-b94b-00670d295dfc/shares_everything_friend.gif Work - One Last Summer with everything from shareable posts to Snapchat filters and even spotify playlists with a hidden message. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/6e3c7908-531d-4917-9bfc-dcffc997bbbe/summer_crush_gif.gif Work - One Last Summer https://www.heyitsmadeline.com/work/seafaring-6lem4 monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1632794568729-29FTN3EJJWVYF2Q6JQ22/PrintBlue-scaled.jpg Work - The Home Depot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1632794583156-P86J28G2ORJBLZ4CJ4JH/PrintGreen-scaled.jpg Work - The Home Depot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1632794602008-OVK5SP918O4354EVJSQJ/PrintPink-scaled.jpg Work - The Home Depot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heyitsmadeline.com/work/coast-788z5 monthly 0.5 2021-09-21 https://www.heyitsmadeline.com/work/landscape-564mf monthly 0.5 2021-11-08 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/c5dd0fec-3e5c-4928-9a19-b9e9cbd4184a/Screen+Shot+2021-09-15+at+2.02.30+PM.png Work - Baskin-Robbins - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/603d8b03-0a5b-4b0c-9906-e221f091c527/baskin_digital.png Work - Baskin-Robbins - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heyitsmadeline.com/work/crystals-85e69 monthly 0.5 2021-11-09 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/19e8d5e6-b239-4269-ab07-c02a94a57dc9/Screen+Shot+2021-11-07+at+8.35.51+PM.png Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1a08a7e3-aba2-420b-8e45-29308d9afbbb/Screen+Shot+2021-11-07+at+8.39.38+PM.jpg Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/565da39e-14fd-47f5-a92f-a8cc0729eb51/Screen+Shot+2021-11-07+at+8.37.49+PM.png Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/5304b7f5-c178-4915-a093-1bf1d7a9e339/Screen+Shot+2021-11-07+at+8.08.06+PM.jpg Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/5a68641d-6a1e-44f4-8cce-6b203b9417e6/Screen+Shot+2021-01-18+at+2.29.45+PM.png Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/9c8eb0fa-b697-4041-9401-3a8b1177b2cd/Screen+Shot+2021-01-18+at+2.29.55+PM.png Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/fa88eaad-8e5c-456d-8d3d-5f5b93ee89ac/Screen+Shot+2021-01-18+at+2.31.07+PM.png Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/a97c80dd-dc84-4750-b88b-fb5e03155571/Screen+Shot+2021-11-07+at+8.38.02+PM.png Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/9fdcd106-b571-48ed-9eea-bb4437ee52d3/Screen+Shot+2021-01-18+at+2.30.08+PM.png Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/4c79a2a2-4b45-4bf9-bbff-1d698ea9af30/Screen+Shot+2021-01-18+at+2.30.57+PM.jpg Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/968ad180-0ecf-46c2-95f5-7c45277c20a3/Screen+Shot+2021-11-07+at+8.36.50+PM.jpg Work - Hot Ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heyitsmadeline.com/work/wharf-sezt8 monthly 0.5 2021-11-08 https://www.heyitsmadeline.com/work/mercedesbenz monthly 0.5 2021-12-05 https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/85db3a58-c4fc-46a8-aec2-84f8281826cd/MB_6.jpeg Work - Mercedes-Benz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/d991fbb8-847d-4fbb-9fd5-d8f8cf36a558/MB_2.jpeg Work - Mercedes-Benz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/ba2d6704-08aa-44c8-bbe9-d890aeba2958/MB_1.jpeg Work - Mercedes-Benz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/1792d3c8-c6d3-4030-a0db-db13d2097e81/MB_3.jpeg Work - Mercedes-Benz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/2deef316-74fe-493e-aa65-f4d1deaf7eaa/MB_5.jpeg Work - Mercedes-Benz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/22d8e722-e703-43c3-ada5-233a291d0d0a/MB_4.jpeg Work - Mercedes-Benz - Make it stand out Whatever it is, the way you tell your story online can make all the difference.